1. What is a satisfied customer model?
2. Why your content needs to follow a satisfied customer model
– The first reason: The funnel model has expired and is no longer effective
– The second reason: The more satisfied customers are, the better word of mouth marketing
– Finally: You can serve customers who buy right away. It is suitable for salespeople who need to sell when they first start.
3. Applying a satisfied customer model for marketing and selling furniture.
In the past,
I had entered the field of marketing and website design for companies,
factories, and furniture stores. I do not know what to do. Even plan to open a website about selling furniture. My marketing and sales experience is also nothing.
So I searched all over the internet. Go to the end of this workshop and go to the seminar. Register e-mail of many internet marketing experts, Tay has, we have. But I still don’t know what to do to be able to learn.
It doesn’t penetrate my head. Although it is undeniable it is true. And effective for individuals and businesses to apply it.
Until one day. I type on youtube how to advertise Zalo(an app to message on network wifi, 3g) in Vietnam and find the youtube channel that I registered for a long time. In that video ad tutorial Zalo there. Owner of the channel name Web5day. Have introduced me to the satisfied model. But according to him, there is no place on the internet. And he thought of it.
I immediately watched the video. He explained that. The model of satisfied customers is the content creator.
They will create content that customers need that product,
And will find themselves using and enjoying that product.
That’s right. The most obvious example is in the fashion and entertainment industry.
when a guy who likes to sing Karaoke sees a picture description some friends singing delicious karaoke together with new micro. Along with the call to action: “This Sunday is gathering with friends singing at home with Mic Kara What is fun? ” Makes him intend to own that product.
Similar a girl goes through the fashion store to see a beautiful dress. There will be a will to try in your mind. That made them think of buying decisions when they had the opportunity.
Well, the satisfied customer model is like that.
When you put yourself in the position of a customer using the product, you will see. That is the main reason customers spend money.
Of course, this is the result. Is the goal that every business, salesperson, the marketer is aiming at.
It is much simpler,
more efficient and useful than the salesman’s old call to action. “Please buy my goods, do not buy goods from company A, B, C.
So why should its content follow the two-customer model? The answer will come in part 2 to invite more readers.
There are three main reasons.
The Frist reason: A satisfied customer is the most effective way of marketing and selling.
– Satisfied customers will recommend to other customers.
Word of mouth marketing is still the best marketing method of all time.
No matter how technology has changed the world.
According to a study by Microsoft. A double-minded customer will introduce 5 other customers. When they are unhappy, they bring that anger to 26 other people. But you know that negativity is much more widespread than positive.
-So, sellers want to get prestige and free marketing. A method everyone knows that they need to make customers satisfied at a certain level. Because customers introduced by their friends as loyal customers. And others are not so loyal. Just not satisfied at one point. They will immediately switch to another brand.
Especially in the current information age.
The age when anyone can express their hearts and turn it from a micro-content.
Into a cataclysm due to the rapid spread of the internet. It is possible to submerge any enterprise no matter how strong.
– You can increase prices when selling goods to loyal customers and still get sympathy. Of course, there must be an appropriate reason. Example:
Apple has succeeded in increasing the price of iPhone X 1.5 times,
higher more than the old iPhone but still succeeding in these loyal customers.
Secondly, the marketing funnel model has gradually changed, no longer relevant.
The marketing funnel has been around since 1908. And it’s constantly changing.
But, it gradually revealed many weaknesses.
I am not a marketing expert. But also realizing that it will not match the date when:
– Costing a lot of personnel costs to optimize the system.
– There are too many steps to do.
– It will lose energy when it is near the bottom.
Finally: According to the vice president of Hubspot. Mr. Shahid Nizami( the company created the Inbound marketing concept.)
Then the funnel model has the advantage of creating customers.
But it does not help the company grow further.
Because it has to search and refine the right customers. So the number of people who buy can recommend your company very little.
But this is unlikely to happen with the funnel model. That was once considered divine to marketing people before.
According to this model, marketing is first mentioned,
who bring data to sales and take care of the application. The customer lies at the bottom of the funnel, in a dripping way. And that funnel will lose its energy when approaching the bottom.
With the throne of “word of mouth”,
customer loyalty will be a crucial determinant of business growth. So, they will is center of the momentum wheel in the fly-wheel model. Because they are a good marketing channel.
The more satisfied the customers are, the stronger your attraction becomes. The more you push the wheel, the more customers will strengthen, ”said Shahid Nizami.
Thus, this president proposed a new marketing model. That is the flywheel model. This model puts customers in the middle. And focus on customer satisfaction. Motivate to spin the flywheel continuously.
It is quite similar to the satisfied customer model that I mentioned above.
Unlike this model hopper, there are 3 steps you see in the picture.
– Attract (attraction)
– Engage (mount)
– Delight (satisfied)
– Many companies say they focus on their customers but focus on themselves. Say put the customer first but the majority of the customers listed at the end of the list.
Enterprises need to change the way there if they want to grow their business.
This’ s put customers in the Fly-wheel center. By increase thrust, reduce friction so that the wheels spin faster, ”Shahid Nizami said
– If in the funnel model, all resources utilized to attract and entice customers. But within the Fly-wheel model,
all enterprise resources will be used to build with customer relationships. At the same time help them achieve the target. Attracting customers’ attention needs to focus on their interests. give value to them and then extract those values for businesses.
– Fly-wheel rotation speed is also strongly affected by the linkage of the elements that make it. Sales and marketing need good coordination, especially when working with the customer.
Besides speeding up. Reducing friction on the Fly-wheel is also important in increasing wheel power. Because making customers more satisfied thereby boosting growth.
– Friction is a weakness. The problems customers encounter cause them to lose momentum. Friction also formed when not identifying the right customer, leading to misuse of the strategy …
– According to Mr. Shahid Nizami:
”FLY-wheel models have three important stages including attract, engage and delight.
In that attracts is:
You can use expertise to create content and conversations. Then make a meaningful relationship with your potential client. At this stage,
Inbound marketing means is (a new marketing environment we will use compelling content on environment internet to attract and interact with the audience). Then, targets customers and help them fix the problem with effective tools.
– Engage is mean building a strong relationship by providing solutions to customers. And delight is providing a great experience, giving customers real experience. So they can speak well about the brand or even bring in new revenue for the company.
– Thus, it can say:
”Focusing on maximizing the satisfaction of the client. Will be the key to promoting growth for your business
So your content will focus on solving the problem for the customer. At this point, getting more leads is not an important issue. Too focused on the lead collection will reduce the customer experience on the website.
So, Google said:
”Creating pop-ups and forms everywhere on the website will increase your bounce rate.
Now the whole company will focus on marketing, customer care. That is no longer the duty of the customer care department.
By doing so, you will be freed from your pressure the goal you set yourself. Now you need to spend time understanding customers and improving your products only. There is still plenty of time left to focus on being creative to work smarter, happier.
Third, you can sell products to customers who buy them now.
In any of these markets, there is always at least 30% of customers who want to buy the right product. Dan Kennedy wrote in the book: ‘Top-notch marketing strategy’
Indeed that’s why traditional stores still sell goods. Sales executives continue to sell products on e-commerce sites such as Amazon, Alibaba.
Your job is to find customers who buy these right away to sell them.
This is very important for any marketing and sales staff in the early stages of work. Because: “sales can solve all problems in your business.
So if you apply this flywheel model, in the short term you will sell the goods to these people with fewer resources. Fewer denials. At the same time, they are the people you can create good relationships with. Provide social evidence to help you impress new customers.
From this source of income. You can reinvest in operations marketing so that flywheels operate more efficient.
Since knowing the concepts, fry the comb. I immediately took it to apply to the field I was operating as the interior. I see this is very easy.
And you can do it simply.
The model of satisfied customers of the interior is quite like the real estate industry. The question of when satisfied customers will answer the same as when they buy a new home.
The only difference is that they will visualize more clearly. More accurate and closer. Because these are the items that products familiar to them from small to big.
There used to be a time to carry goods and assemble furniture with my father. I realize that
-The majority of customers buying furniture are newly married families.
They getting married should go to the new couple’s house after buying a house. Subjects are young people aged 20-30
-Customers have been finishing their houses,
repairing houses often during the plastering process, or finishing painting. They are customers who buy as soon as they have the right product. They are middle-aged people aged 30-50.
– Customers buy new furniture when their furniture is too old and of poor quality. Used for 20 years. Customers are also middle-aged aged 40-60 years old.
For each age segment each other and different circumstances. You all have to have appropriate content to touch their insights.
With newly-wed and newly-married customers, these images show the purity, cleanness, and freshness. and it suits their youthful room.
With middle-aged customers. What they care about most is that it looks beautiful. And like their neighbors. Being praised by neighbors is one of their pride. It is more beautiful, easy to use. They can use it as much as possible.
For middle-aged customers: They like things as good as the old ones. With a better appearance. The old suggestions for beautiful ideas make them more effective. These people often do not like to change so that nostalgic marketing, back to the classic, the more they like.
But above all the customer model needs to follow a story to highlight customers. Let them see themselves in it.
If not, then all the articles describing the product. Even the old products are very boring. And you can only sell it at its production price + its feature. It can’t sold higher.
In terms of photos and videos
I pay attention to taking every corner of the product. Let customers see more clearly about the product. And pay special attention to lifestyle images. That is, the product images are in reality.
Has handed over to customers. By my advertising experience. I know: How will a photo of a person sitting on a chair, drinking or reading books be attractive to customers.
So is the video. A video interview with customers,
who bought products from the company was more convincing than any number of fancy words.
Because customers do not see clearly what products they will buy. How to use in practice. So they doubt it is also natural. And so an evaluation video of the customer who bought the tables and chairs from us. More valuable. It defeats all doubts from customers.
Of course, you should do this ethically. Serve what customers need. Not to make them buy innocent and. Just making them more miserable. The environment also has a bigger disaster.
After learning from these two people. I found these two models very similar. Even though they all guarantee: “No one has thought of them out yet”
I think that these models come from their personal experiences.
As a learner to apply in practice. And then I learned that it was also true when it came to selling furniture.
A common point between the two models is to place customers in the center. To help customers most effectively.
And gradually I have followed this direction,
not a big advertisement for business sales.
I do not support the idea: Do satisfy all customer, every time, everywhere
Doing it that way will fail sooner or later.
You need to focus on helping potential customers. That you have found after complete and methodical market research.
I did not study customers when I first started advertising on Youtube.
. But after going to study Google ads. And reading the ad’s data, it is still more effective to research customers than to do it.
The truth is that marketing or advertising, communication has never changed. The change is just concepts and ways of doing it.
But the goals and strategies are still the same.
In the past. Some people applied to give and gifting strategies to help customers. At the same time, receiving good achievements.
It’s too few people know and applies because they don’t know and complain it’s too hard.
But you need to dismiss the two words. And hard to learn, you can always serve customers better without having to find customers.
Above is my article on the topic: why your content should follow the satisfied customer model.
If you have any questions, please leave a comment. I will reply as soon as possible.
At the same time, I will update my link here.
If you want me to help you market and sell via YouTube, click on the Work with Me button and leave the information. I will contact you as soon as possible.
Thank you for reading this article.